The second annual Scottish Golf Tourism Week is set to take place in October with the aim of boosting the value of this sector to £300 million a year.
Kenneth Gibson highlighted the overall value of the game, and of golf tourists in particular. The latter generated £286 million last year.
“Scottish Golf Tourism Week plays a key role in our drive to firmly establish Scotland as the world's leading golf destination.
“As a whole, the Scottish golf industry is worth more than £1,100 million per year, supporting more than 20,000 jobs. Even so, we know there is huge potential for growth. The SNP Government's Driving Forward Together strategy is the roadmap for achieving golf tourism growth in Scotland, reaching £300 million by 2020.
"With so many fabulous courses in Ayrshire, this initiative can only benefit our local economy."
Supported by VisitScotland and Scottish Enterprise, the event will focus on bringing the world's leading golf buyers to Scotland for familiarisation trips and one-to-one meetings with golf tourism businesses across the country.
Organised by PSP Media Group, buyers from Scandinavia, North America, Europe and Asia will visit between 23 and 27 October.
“Scotland is the first country in the world to bring golf tourism businesses and global buyers together on home soil, allowing an outstanding golfing product to speak for itself,” PSP commercial director Tom Lovering said, adding:
“We are determined to support the drive to grow Scotland's golf industry and increasing the number of golf tourists from the 220,000 who come to Scotland annually."