In line with its commitment in its Programme for Government 2017/18, the SNP Government has launched its new 'People, Not Profit' campaign to highlight the benefits of joining a credit union.
Credit unions are not-for-profit, member owned financial co-operatives, which provide ethical and affordable financial services.
Aileen Campbell MSP, Cabinet Secretary for Communities and Local Government, said:
"In helping build a fairer Scotland, we want to protect people from getting into unmanageable debt and falling into the hands of predatory, high cost lenders. A key part of this is making sure that people are aware of the financial services and fair alternatives available, including credit union membership.
"Our new campaign will highlight the benefits of joining a credit union and I would encourage everyone to visit the new website to find out more.”
Actor and social activist Michael Sheen is supporting the new campaign. He added:
"I'm very pleased to be backing the 'People, Not Profit' campaign and I share the SNP Government's ambition to grow and raise awareness of this sector.
"I'm a member of a credit union myself, so I know first-hand the benefits they offer. What's important to me is that they are owned by the people who actually use their services and any profits that they make are invested back into the credit union."
Kenneth Gibson MSP added:
“Particularly at a time where commercial decisions by banks have led to communities across North Ayrshire being left without local financial services, it is important that people are provided with access to money in a fair manner.
“Furthermore, credit unions can make a huge difference to the lives of those who may otherwise resort to payday loans or doorstep lending which often carry incredibly high interest rates.
“The ‘People, Not Profit’ campaign has been developed with significant input from credit unions, their members and their trade associations and I encourage anyone who wants to know which credit union they could join, or to seek help and advice to visit www.creditunions.scot ."