This group, brought together by the SNP Government to get more women and girls physically active and into sport, will focus on the particular barriers to participation that affect different groups.
Women and Girls in Sport, with representatives from sport, business and the media, has set out its work programme and revealed its new brand and visual identity ahead of Scottish Women and Girls in Sport Week from 30 September to 5 October focusing on four areas:
Intervention: what is needed to get more women and girls physically active or into sports;
Prevention: what measures will ensure women and girls don’t drop out of physical activity or sport and have opportunities to continue;
Reconnection: how women and girls can get back into physical activity or sport when a major change to their life happens;
Continuation: helping women and girls continue with physical activity or sport throughout their lives
Chair of Women and Girls in Sport, Amanda Jones, Partner and Women’s Advancement Director at law firm Dentons, said:
“We recognise there are different challenges facing women and girls in relation to maintaining healthy levels of physical activity at different stages in their lives. We want to make sure that the work we do takes account of the issues faced by all women and girls, whatever their backgrounds or stage in life. We are taking the opportunity of launching our new hashtag #shecanshewill before the Scottish Women and Girls in Sport week, to help focus that discussion.”
Kenneth Gibson MSP said:
“In recent years we have seen some good progress, with more women and girls participating in sport, but there is still more we can do to get women involved, from grassroots right up to performance levels.
“Scotland has some very successful female athletes. Only two weeks ago we saw our national women’s football team making the World Cup finals – a great example to women and girls across Scotland.”
Scottish Women and Girls in Sport Week has a programme of activity to encourage more women into sport and physical activity, raise awareness of those regularly taking part at all levels, and address the barriers that lead to lower activity rates among women.
ENDS
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