Kenneth Gibson MSP has called on constituents living in Cunninghame North to join the NHS Organ Donor Register following the launch of a new TV publicity campaign by NHS Scotland. The ‘We Need Everybody’ campaign is seeking to highlight that anyone can be an organ donor, and that by having more people on the Register, more lives can be saved across the country. Currently less than one percent of deaths in Scotland occur whereby the person is able to donate their organs, which is why it is vital that more people sign up to the NHS register. Kenneth Gibson, who has long supported a campaign of soft opt-out for organ donation commented: “This is an important campaign – one which will help save lives in Ayrshire and across Scotland. “Signing up to the Organ Donor Register could not be easier – and I would encourage my constituents to spare the two minutes that it takes to sign up and join the 43% of Scots currently registered. “The We Need Everybody campaign is about driving home the fact that everybody has it in them to save a life. The Organ Donor Register is a vital resource for our NHS – and with 540 people currently waiting for a life-saving transplant, it is as vital a time as ever to sign up and help save a life.” People will soon be able to sign up to the Organ Donor Register at weneedeverybody.org. The full TV advert from the publicity campaign is available here.