The SNP Government has launched a £100,000 recruitment drive encouraging people to choose a career in Scotland’s valued tourism and hospitality industry.
The advertising campaign, set up in conjunction with industry partners and the Scottish Tourism Alliance, promotes the range of roles within the industry and help people find a job that suits different skill sets.
It will support businesses fill staff shortages that have occurred as a result of Brexit and encourage those aged 18-30 to play their part in helping businesses recover from the Coronavirus (COVID-19) pandemic by applying their skills to the diverse job opportunities available now.
Kenneth Gibson MSP said:
“Tourism and hospitality businesses in places like Largs, Seamill and on Arran and Cumbrae have been hit hard by Brexit as well as by the pandemic and the ability to employ committed, talented and enthusiastic staff will be an important part of the recovery.
“The SNP Government has pledged £25 million for tourism recovery in the first 100 days of this government and this recruitment campaign will play a key part in that recovery.
“Even if you hadn’t considered a job in tourism and hospitality, please have a look to see if there is an opportunity out there for you.”
Executive Director at UKHospitality Scotland Leon Thompson said:
“This is an important and very welcome campaign, demonstrating the SNP Government’s support for the country’s hospitality sector. Right now many businesses are struggling to recruit a full workforce, resulting in closures and scaled back service.
“The campaign, with its focus on young people, helps illustrate the variety of the jobs on offer and the terrific career opportunities that can be enjoyed by people entering hospitality.”
The campaign will run from 5 July to 15 August.
Supporters of the campaign include the Scottish Tourism Alliance, UKHospitality Scotland, Skills Development Scotland, Springboard, HIT Scotland, VisitScotland, Scottish Enterprise, Highlands and Islands Enterprise and South of Scotland Enterprise.
As part of the campaign, tourism employers are asked to list vacancies on the Careerscope jobs portal. The jobs will then be available to all the Careerscope users and those with profiles will be matched to suitable vacancies.
Employers are encouraged as far as possible to advertise roles as being flexible and to offer training where required as this will encourage more young people to apply.